The Propaganda I’m Not Falling For (and Neither Should You)

Good morning, Reader!

There’s a lot of advice out there that sounds like it’s leading you toward success… but is really leading you to burnout. I’ve walked that road. I know how easy it is to fall for the messaging that glorifies hustle, overwork, and outdated business models that don’t serve the life you’re trying to build.

Here’s what I no longer subscribe to—and what I hope you’ll start questioning too:


The Myths I’m Done Believing:

  • That a 40-hour work week equals productivity.
    I work fewer hours now and finally feel like I have a balance between motherhood, time for self and work.
  • That hustle is required to build momentum.
    Sustainable energy creates sustainable income. Period.
  • That “faking it till you make it” is a strategy.
    Authenticity builds trust. Trust builds income.
  • That Googling is a substitute for mentorship.
    Free content is abundant, but personalized strategy is where transformation happens.
  • That you need a large audience to make real money.
    I built my business with a small, aligned list—and so can you.
  • That it’s selfish to walk away from 1:1 work.
    What if it’s selfish not to? When you're burnt out, you're no good to anyone.
  • That social media should be your main growth strategy.
    I use social-but my business isn’t dependent on it (95% of my sales come from my list - and I own my list). That’s freedom.
  • That you need multiple low-cost offers.
    You don’t need more offers. You need the right one- built to scale.
  • That Fridays should be work days.
    I reclaimed my time, and that means Friday's are mine for fun, adventure, relaxation and wellness.
  • That a recession means people won’t buy.
    People are still investing- especially in support, education, and results. Fear-based marketing won’t save your business. Smart strategy will.

I built Digital Course Creation because I believe your brilliance shouldn’t be buried under burnout. You deserve a business that’s scalable, spacious, and deeply aligned with your expertise and energy.

If you’re questioning the way you’ve been taught to “do business”- good. That means you’re ready for a new model. One built with intention, integrity, and income that reflects your worth.

Because guess what?
You don’t have to fake it.
You don’t have to hustle.
And you don’t have to do it alone.


Want to Chat Digital Courses?

👉 Book a complimentary discovery call with me today.
Let’s build a business you actually love.

If you’ve been thinking about turning your expertise into a digital course, but you’re unsure where to begin, I’d love to offer you a free 15-minute discovery call.

This isn’t a sales pitch. It’s a relaxed conversation between nutritionists where we can:

  • Chat through any course ideas you have
  • Help you narrow in on a niche that feels aligned
  • Explore what type of course would be both profitable and sustainable for you
  • Answer any questions you have about Digital Course Creation (DCC)
  • And most importantly- figure out if now is the right time for you to take this step

There’s absolutely no pressure or obligation to join the program- this is simply a space to connect, brainstorm, and see if DCC is the right fit for you.

If that sounds like what you need, you can grab a spot here:

Frequently Asked Questions about the DCC Discovery Call

1. What exactly is the discovery call for?
It’s a free 15-minute conversation to help you get clarity on your course idea, niche, and whether DCC is the right next step for your business. You’ll walk away with inspiration and direction- even if you don’t join the program.

2. Do I need to have a course idea already?
Not at all! If you’re starting from scratch, I can help you brainstorm ideas based on your experience, audience, and goals. Many practitioners book this call specifically because they feel stuck or unsure where to begin.

3. What if I already have a niche or course in mind?
Perfect- we’ll use the call to refine it, make sure it’s profitable, and explore if DCC can help you build it out in a way that’s strategic and sustainable.

4. Is this a sales call? Will there be pressure to join?
Nope. This is a no-pressure, zero-obligation! If DCC feels aligned, amazing- but if not, that’s totally okay too. You’ll still leave with more clarity than you came in with.

5. Who is this call best for?
This is ideal for nutritionists, holistic health practitioners, coaches, or wellness professionals who want to expand beyond 1:1 work, scale their impact, and finally create something that generates income without burning out.

6. What happens after I book the call?
You’ll get a confirmation email with the Google Meet link + a few short questions to help guide the conversation. Then we chat- casual, focused, and supportive!

🤔 Not sure what to ask on the call? Here are a few examples…

  • “I have a few course ideas… how do I know which one will actually sell?”
  • “Is my niche too broad or too specific?”
  • “I’m already so busy with clients- how would I realistically find time to build a course?”
  • “What if I have a small audience- can I still launch a course successfully?”
  • “I’m not tech-savvy… will DCC walk me through the setup step-by-step?”

No question is too small or too beginner- I’m here to meet you exactly where you are, and help you get unstuck. 💛


This call is for you if you're ready to explore how a digital course could help you:
✔️ Increase your income without trading time for money
✔️ Create lasting impact with a signature program
✔️ Build more freedom into your business and life

✔️ Build a thriving nutrition business from scratch - no experience in course creation or an online business required.

We'll use this time to:
🔍 Chat about your business, niche, and goals
🎯 See if Digital Course Creation is a good fit for where you're at
💡 Get clarity on your next steps- even if you don’t move forward today

⚠️ This is a zero-pressure, supportive space. Just bring your ideas, questions, and a cup of tea.
Looking forward to connecting with you!

To your success,

DCC Is THE Course To Help You Create YOUR Course

If you’re ready to stop trading time for money and want to leverage your knowledge and expertise, Digital Course Creation is here to help.

In my signature course, I walk you through the exact steps to create, market, and sell your digital course. Whether you’re just starting out or need to fine-tune an existing course, this program is designed to make the process easy, actionable, and most importantly, profitable.

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Leigh McSwan, BSc., CNP

Creator and Founder of Digital Course Creation

Digital Course Creation for Nutritionists

I teach nutritionists how to create digital courses that run on automation. As a Holistic Nutritionist of 15+ years, I know how draining it can be to work one-one-one with clients or run group coaching. I understand the desire to increase impact while also increasing revenue. I show my students how to do both with my step-by-step process of creating a digital course with systems and automations that allow for more work-life balance and cash flow without more hours.