Hi, Reader!
I’ve been thinking a lot about sales lately, and not in the typical “how to close more deals” kind of way. What I keep noticing is something much simpler than that.
Most entrepreneurs aren’t actually bad at sales. They’re just wildly under-practiced.
What I mean by that is this: if you spend time around wellness entrepreneurs, you’ll quickly realize they are incredibly capable people. They’re smart, thoughtful, well-trained in their craft, and genuinely care about helping the people they work with. In many cases, they’ve spent years studying their modality, building programs, refining their frameworks, and trying to deliver the best possible outcomes for their clients.
And yet, despite all of that expertise, many of them are struggling financially.
At first glance, it’s easy to assume the problem must be marketing. Maybe they need more visibility. Maybe their messaging needs to be clearer. Maybe they need a bigger audience or a more sophisticated funnel.
But when you look a little closer, something else tends to emerge.
The real gap is usually selling.
Not because they don’t believe in what they offer, but because selling has never become a comfortable, daily skill inside their business.
For a lot of people, sales only appears during very specific moments. A launch. A discovery call. A rare conversation with someone who explicitly asks about working together. Outside of those situations, selling almost disappears from the business entirely.
And what happens then is subtle, but incredibly costly.
A potential client might mention that they’re struggling with something you know how to solve. They might say they’re thinking about getting support, but they’re unsure about timing. They might even say something like, “I’d love to do this… it’s just not a good time right now.”
For many entrepreneurs, that’s where the conversation ends.
Not because the person definitely wasn’t interested, but because the business owner doesn’t yet feel comfortable guiding the conversation forward. So the moment passes, the topic changes, and both people move on.
Multiply that by dozens of conversations over the course of a year, and the financial impact becomes massive.
The entrepreneurs who build very profitable businesses usually aren’t dramatically more talented than everyone else. What they’ve done differently is make selling a normal, everyday part of how they operate. They stay in the conversation a little longer. They ask better questions. They help people think through their hesitation instead of quietly retreating the moment uncertainty shows up.
And over time, that skill compounds.
What’s interesting is that once people start practicing sales regularly, something unexpected happens. The whole thing begins to feel much lighter. The pressure disappears because the goal isn’t to “convince” someone anymore. The goal becomes helping another person get clear about what they actually want and whether your work is the right fit to help them get there.
When you approach it that way, selling starts to feel less like persuasion and more like leadership.
Over the next little while, I’m going to start sharing more about this because I think it’s one of the most misunderstood skills in the wellness industry. Sales doesn’t have to feel pushy, icky or awkward, and it definitely doesn’t have to feel like you’re forcing people into decisions they don’t want to make.
But it does require practice.
And if selling never becomes something you’re willing to get good at, there’s a very real ceiling on how much money your business will ever generate, no matter how talented you are at the work itself.
More on this soon.
🎙️🔥 This week on She's The BOSS... 2 EPISODES!!!!
New episode: building your dream in the in-between
This week on She’s The Boss, I’m joined by Angie, founder of Level Up Dance Fitness - and this conversation is such a refreshing, real look at what entrepreneurship actually looks like for so many women.
Angie is building her business while still working full-time, raising two kids, and navigating all the realities of marriage, motherhood, and everyday exhaustion. She’s not selling perfection. She’s building something joyful, honest, and sustainable in the middle of real life.
In this episode, we talk about consistency over perfection, the courage it takes to keep showing up when things don’t go to plan, and the mindset shifts required to build a business when you’re already carrying so much.
We also get into what it means to say no, stop chasing balance as some perfect ideal, and embrace the reality that some seasons ask different things of us.
It’s an honest, energizing conversation for any woman trying to build something meaningful without pretending she has it all together.
Listen on Spotify here
Listen here on Apple Podcasts here
BONUS episode: the conversation most entrepreneurs never want to have
This week on She’s The BOSS., I’m joined by Amber Cebull for one of the most honest conversations I’ve had on the podcast so far.
The night before we recorded, Amber told me she was closing her business, Gather Beverage Co. Instead of pulling back, she chose to tell the truth in real time.
What followed was a raw conversation about grief, discernment, market timing, mission-driven entrepreneurship, and the very real cost of trying to build something meaningful in the food and beverage industry.
Amber shares what it was like to build an award-winning wellness beverage brand, why it still wasn’t enough to make the business sustainable, and how she knew it was time to let it go.
This episode is for any woman who has ever had to pivot, release a dream, or face the painful reality that sometimes leadership looks like ending something-not forcing it to survive.
Listen here: On Spotify
Listen here: On Apple Podcasts
Or search She’s The BOSS. wherever you listen to podcasts.
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✅ Hit subscribe so you don’t miss what’s coming next week
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To your success & happiness,
WORKING TOGETHER
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