Good morning, Reader!
This newsletter is intentionally created to feel like you're sitting down and having your favourite morning cup-o-whatever with a friend. And, as your friend, I love being direct with you because it's something I value so much in my friendships. I'm going to call it like I see it today and it's never personal, strictly love from one friend to another. But it still might make you go, "damnnn"
I'm only bringing it to your attention because I see patterns... ok let's do thisssss!
2026 marks my 16th year as a certified holistic nutritionist in this space, I can almost predict who’s going to break through… and who’s going to stay hovering just under six figures feeling frustrated, tired, and quietly (or loudly) questioning themselves "what the actual F am I doing in this industry?"
Been there. And I don't want you staying there. If you've been feeling like it's taking forever for you to have a 6-figure year, this is the issue for you.
Most of the nutritionists who are stuck aren’t doing anything “wrong", per se.
They’re just scattered. We easily get pulled in too many directions and we start consuming too much information or over create. We are in such a state of WTF that we feel like we need to keep our options open instead of committing to one lane long enough to let it work (guilty of this, about 12,000 times over).
At some point, every successful nutritionist I know made a decision like this:
“This is what I’m going to be known for right now.”
Not forever. Not as an identity sentence they can never outgrow. Just a decision that = momentum.
What I see people doing instead is waiting. Waiting for clarity, confidence, permission, another certification or for clients to drop out of the sky....
But clarity comes after movement. Not before.
People are tired of complexity so stop complicating your business!
They don’t want 12 offers to choose from.
They want to know, quickly and clearly: Can you help me, yes or no?
The nutritionists who are going to thrive are the ones who simplify their businesses! One core signature offer. One clear outcome. One message that lands, over and over.
And then there’s the part no one can bypass- even though many try.
Growth requires friction. Will it take time, yes. Will it be uncomfortable, also, yes. You need to stop wasting time making a prettier brand (although nice, not essential). And start putting money into support, not better equipment you really don't need.
Real expansion happens in rooms with people where you’re slightly uncomfortable because it feels new. This is where your thinking gets challenged, and where you’re exposed to people playing at a level that stretches your sense of what’s possible.
That kind of move always pays off- not instantly, but inevitably.
So if you’re reading this and you haven’t hit six figures yet, I want you to know:
You’re not late. You’re not failing. And you’re definitely not meant to work yourself into the ground.
This next chapter is about focus, discernment and most importantly, it's about choosing less, on purpose and sticking it out, with help and support.
Looking for Business Support? Here's how I can lend a hand:
✨ The New Era Nutritionist – my free audio series on Telegram. This is where I introduce you to the new model, the new mindset, and the new way we do business. Start here.
✨ The 6-Figure Shortcut – listen in if you want the full ecosystem, strategy, and roadmap in manageable, bite-sized audio drops. Listen here.
✨ DCC (Digital Course Creation) – build your scalable, premium digital course the smart way, at your own pace. Get to creating here.
UPDATED:
✨ Ignite – a 6-month immersive mastermind experience. It's course creation, personalized coaching, 6-figure ecosystem building, CEO confidence and community. AND I've decided to make IGNITE an all access pass. Any programs that are launched in 2026, you get automatic access. And there are some incredible ones on the horizon. Yes, you can still join. Yes, it’s powerful. Ignite your mission here.
✨ 1:1 Private Mentorship (6 months) – for those ready to expand fast, deep, and strategically. Reply to this email to apply.
✨ Curated: Done-For-You Course Creation – my team and I build your course in 2 months. Hands-off. High-touch. Premium. Apply here.
No matter where you are, there’s a path here for you.